Full Download Brand Fans: Lessons from the World's Greatest Sporting Brands - Aaron C. T. Smith | ePub Online

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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fansexplores and illuminates how firms can cultivate connected fans

Title : Brand Fans: Lessons from the World's Greatest Sporting Brands
Author : Aaron C. T. Smith
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 11, 2021

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